Canon D40 Camera
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Nikon D40 Digital SLR Camera
If you have ever wondered why your vacation pictures
do not look as good as those magnificent landscapes and
flattering portraits seen in countless glossy magazines,
chances are you just have not found the right camera.
Nikon introduces the new D40 digital SLR camera that is
designed to offer you the ability to get higher quality,
impressive looking pictures with the press of a button.

Nikon D40

The Nikon D40 is an ultra-compact, lightweight, 6.1-effective mega pixel
digital SLR camera with simplified new features,
exceptional handling speed, and a redesigned,
visually intuitive menu system that
brings digital SLR cameras to a whole new level of simplicity.
The Nikon D40 is an easy to use camera that takes great pictures.
Now you can capture spectacular pictures using the type of
digital and optical technologies that professionals use,
but without the complications and calculations
that SLR photography once required.

Nikon D40 Digital Camera
Let the Nikon D40 cutting edge technology do all the work for you.
 Great pictures used to require complicated and
cumbersome equipment along with years of experience.
Not any more. The D40 is compact, lightweight and
designed specifically for ease of use,
yet contains all the top quality, high-performance technologies
that you expect from a Nikon digital SLR.
And with Nikon lenses, you know you have the sharpest and
most reliable optical performance available.
All in a camera light enough to carry with you everywhere.
For more sophisticated flash photography,
try Nikons external Speedlights.
When combined with the D40, the advanced creative lighting system
turns the darkest situations into great photo opportunities.

With the D40, high resolution image quality is made possible by
Nikons high-performance 6.1 megapixel Nikon DX format CCD imaging sensor and
exclusive Nikon image processing engine which assures stunning sharpness and color.

Easy to learn and to use controls make the D40 point & shoot simple,
enabling even first time SLR users to capture beautiful memories perfectly.

Nikons Smallest Digital SLR. At just over 16 ounces,
the beautifully styled and compact D40 makes
high performance digital SLR photography easier and more convenient than ever.
Fast startup combined with super fast shutter response and
rapid action shooting at up to 2.5 frames per second makes
it easy to freeze special moments instantly.
Includes 3x 18-55mm f/3.5-5.6G ED II AF-S DX Zoom Nikkor Lens designed exclusively for use
with Nikon DX format digital SLRs, this ultra-compact 3x zoom offers
Nikkor sharpness and versatility in a wide variety of shooting situations.

Shoot at up to 2.5 frames per second.
The D40 can fire continuously at a speed of up to
2.5 frames per second capturing high quality action sequences.
2.5 inch color LCD monitor with 3 colorful display options.
Playback images are easy to see,
and function menus are easier to use with a larger and brighter color LCD monitor.
The large 2.5-inch LCD monitor enables image preview at up to19 times magnification and
has large type fonts and easy to view menus as well as three all-new display options.
High performance 6.1megapixel Nikon DX format CCD imaging sensor.
The Nikon D40 DX format CCD image sensor delivers vivid color and sharp detail,
great for making beautifully detailed enlargements of 16 x 20 inches and beyond.
High resolution also provides room for creative cropping.

In camera image editing. Highly versatile in camera editing features include
Nikon D Lighting, Red-Eye Correction, Image Trimming, Image Overlay,
Monochrome along with Skylight, Warm Tone and Color Balance filter effects.
These features provide greater creative freedom without the need for a computer,
for those who prefer to send pictures directly to a printer.

The Nikon D40 with newly introduced assist images help you select the appropriate
settings for many camera features by showing an example image typical of that setting as
well as an advanced help menu for the current item selected. 

The Nikon D40 with advanced 3 area AF system and the refined algorithms
inherited from more advanced Nikon digital SLR cameras deliver fast, efficient and precise auto focus.
AF refinements deliver greater precision with fast,
more consistent subject acquisition and improved focus tracking for consistently sharper pictures.

The Nikon D40 with image optimize setting lets photographers adjust color,
contrast and sharpening as well as other image settings according to the type of scene or output desired.
Settings include normal, softer, vivid, extra vivid, portrait, custom and black & white,
each of which are automatically adjusted based on sophisticated
Nikon algorithms or user selected settings for optimum results.

The Nikon D40 has built in Speedlight with i-TTL automatic flash control.
The Nikon D40 with innovative i-TTL flash control, evaluates flash exposure with
incredible precision to achieve better automatic flash balance and deliver outstanding results.
The built in Speedlight is always at the ready and brings beautiful exposures in
darkened conditions as well as adding sparkle for fill flash in outdoor
situations for enhanced twilight shots or an added impact to daylight images.
The Nikon D40 has a bright, accurate SLR viewfinder.
A large viewfinder makes composition easier,
and overall viewfinder brightness makes focusing in low light photography possible.
Its bright and sharp viewfinder, with 0.8x magnification, ensures precise composition.

The Nikon D40 has automatic exposure with 8 Digital Vari Program Modes.
Eight digital variable program modes include: auto flash off, portrait, sports mode,
a mode for taking pictures of the kids, close up mode, landscape,
night portrait, each of which adjusts automatically for optimal results under varied conditions.

Nikon D40 3D Color Matrix Metering II. The Nikon D40 with its 3D Color Matrix Metering II
evaluates each scene for brightness, color, contrast, size and position
of shadows and highlights, selected focus area and camera to subject distance,
comparing that information against an on board database of more than 30,000 actual photographic scenes




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